Vellaikaran First Look (2017)
Appreciations to Mohan Raja for keeping the firstlook poster of his new film titled 'Vellaikaran' starring Siva Karthikeyan, simple.
Publicing the movie with images of 'Gods behind Bars', I mean, picture of goddess/god designed inside a barcode, optically read as a finished product from the workers den, Mohan Raja punctuated the sense to the title of his new film Vellaikaran. By the announcement using a wall hanging daily calender with a picture of Lord Murugan printed on it, he informed the hero of his film. The choice of the goddess used in the promos also points to the welfare of the working class.
Soon after such peculiar promos, the production house 24AM Studios published the First Look of the film which sees the protoganist facing the audience carrying contrast items in his hands, which does not match with his formal dress code that includes a skinny tie around a white collar [white collar - another symbol to identify the opposite of the working class, red collar]. The dissimilarities continues in the backdrop too, where the scenary is sperated into dissimilitude parts of a society.
Apart from being simple, the way they have projected the backdrop without any extravagant effects in Vellaikaran First Look poster, provides a natural look to the poster. Both hands of the soceity is presented under the same blue sky, that speaks reality [birds versus aeroplane]. At the corners, one hand pollutes and the other hand sinks along with the setting sun. The way they have brought the contradistinction inside the poster is remarkable.
The breadless Siva Karthikeyan, with a thick mustache walling beside his lips, appears neat, staring directly at the viewers and passing his temperament. Potraying the stain of blood on the shoulder that carries the building and the blood split over the floor of the concrete jungle are a nice touch to the First Look.
But the distinctive shades around the poster does not work towards the First Look, making it look like a publicity to sell an urgently developed raster graphics editor program. Also, the little diagrams provided in the title font are crowded, personally, I felt it to serve as an abstraction.
All the very best to the moving making team.
Vellaikaran - Asymmetric Life
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