What is the cause of failure

[mrsrajan]

Here you can discuss about what is the reason behind a film becoming a flop.
To start with I would say the film "rhythm"

Reason:even though the story is good, the artist chosen for the film is wrong. Instead of meena, they should have gone for a non-glamourous actress like "nandita doss" or revathy or radhika. because meena is always looking beautiful in that movie.her face didn't show any sadness. even though the songs are good , they are not situation based
The BGM is not good enough to lift the movie to make the audience feel and this is the first reason for this movie to become a flop.second is meena.
Arjun has done a neat job by underplaying.but his action image didn't suit this movie.