Tata Nano - Car for Rs 1 Lakh ($2500)...first 100K allotted

**app_engine** · 11th January 2008, 08:33 PM

I was overjoyed to read about this yesterday!

It was also given nice coverage in the media worldwide (yesterday's Wall St journal had almost 3/4th page report on it).

Having worked on a successful, pioneer, indigenous product development program (digital switching eqpt.) in my first job and also having supported a similar effort in auto industry by buying Indica as my first car, this is personally a very satisfying news too!

Bravo Ratan Tata! (Media compares his effort to the $500 Model T by Henry Ford)

**Google Adsense** · 11th January 2008 08:33 PM

**app_engine** · 11th January 2008, 08:33 PM

Local news:
http://dailythanthi.com/article.asp?...date=1/11/2008

**tvsankar** · 11th January 2008, 10:17 PM

Sun News il indha car ai parthen. Regular car ku endha vidhadhilum kurai illadha oru Model. Good Look.

**Nerd** · 12th January 2008, 07:57 AM

http://www.ibnlive.com/videos/56264/...made-nano.html
Its a pathetic interview though. The interviewer looks completely lost

**Sanjeevi** · 12th January 2008, 10:57 AM

Naalu sakkara auto

**Lambretta** · 13th January 2008, 03:22 PM

Originally Posted by Sanjeevi

Naalu sakkara auto

Good one!

**app_engine** · 13th January 2008, 06:12 PM

One of my prior colleagues at Ford was telling that when Honda first introduced their car in the U.S., the media wrote similar comments like Sanjeevi - "They took two motor cycles and connected with some metal bars to sync"

Now Honda is an icon here, both for reliability and fuel efficiency. And they have their two cars always in the top 10 sellers, year after year, and are always profitable

Hope Sanjeevi (& Lamby)'s comment makes Nano / Tata similarly

)

**app_engine** · 15th January 2008, 08:40 PM

Nano again got featured - this time with a photograph - in the Wall st journal yesterday in its report about the Detroit auto show

This is in the interview with some GM bigwig who wants to make a car for $4000 now (down from the hitherto most economical $4500 car).

I listen usually to the V98.7 FM in the Metro Detroit area (smooth jazz) and like to listen to the Alexander Zanjik's freewheeling chat with co-hosts in the morning show. Guess what, when they were talking about the Detroit auto show, again the "$2500" car came up this AM. While talking about "those old days" when one can buy a car for $12,500, they got reminded of like - 'well you can even by now, a car for $ 2500'

Then Kevin said, "well, that's in India"

)

To get the attention of such people (who typically never even talk about India / Indians -with the rare exception of Sanjaya who was in the American Idols last year, again because he was on stage in the U.S., - is definitely something, IMO.

Tata Nano, the $2500 car (or the most economical car in the world today) is causing ripples around the world, without any doubt!