HUGE rant about the make-up/beauty ideals in cinema/society

[kannuma]

i was waiting for my mum to give me the remote so i could flip the channel form her sun tv to my good ol soap, when i chanced to see yet again an actress with makeup plastered on her face that made her look chalky and ashen. i believe they wanted to make her look fair. i started to post this in tamil films, but decided its a vicious circle where ppl are constantly told about ideals of beauty and then harm themselves trying to get there(some hydroquinone anyone?). it bleeps(censored:P) me off so much. all those women are so pretty without being ashen/chalky/tryiong to be white, why do we want them to be fair? and for that matter thoge doggone fairever/fair and lovely ads. excuse me but if a guy wouldn't marry say someone dear to me like my cousin, coz she was dark, i'd have him castrated. or better yet celebrate coz she wasn'g going to marry a man who was such a racist. yes i do consider this a form of racism. in the least its bias based on skin colour. so there:P.
have you ever felt the brunt of this horrible trend(pl don't bring the west or something into it since they want annorexic popicles with huge gazungas. the western media too has a screwed up ideal of beauty.) what do you feel about this bias on skin colour? have u ever been discriminated against? i know this is a prevalent topic among desis, but plz share.

and on a lighter note, i am a self-proclaimed make-up maven/addict. i dont wear make-up myself since i hate anything on my face(other tham moisturizer with spf), but i LOVE doing other ppls make-up(im an rtist. it feels like i can work on a canvas thats a live:P). if i could give those sun tv actresses/actors a make-over. yowza, they'll be hothothot. the actresses are all very pretty, they just need lotsa grooming.