Modi didn't start "this trend of controlling what's on your plate", but the extreme manifestations of intolerance started after Modi became the Prime Minister. The killing of an
innocent man by fanatic hooligans (instigated by a temple priest), threat to decapitate the democratically elected Chief Minister of a State in the Democratic Republic of India because he said he might eat beef, and the police (controlled by the Central Government) raid of a canteen in New Delhi owned and operated by the Government of a State in India [
http://www.dailymail.co.uk/indiahome...uffalo.htmlare] are some of the manifestations and examples of what appear to be
"sanctioned" actions by "kar sevaks" of Modi's party.