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Aandavan
15th December 2006, 09:21 AM
[tscii] Going to the movies isn't the same anymore. Like everywhere else in the world, a multiplex boom is taking place in Metros and now smaller towns across the country. The very experience of going to the cinema is changing.

No longer do you have to sit on rickety chairs without which have no upholstery. and may snap any time No more bug bites. No more stale popcorn or in sealed plastic bags and not to forget that stinking toilets. All that has changed with the multiplex mania. and single screens changing into multiplexes.

Movie watching is a holistic experience now. Today the multiplexes are state-of-the-art theatres, cinemas and are equipped with better screens, sound and seating arrangements.

Novel idea

When Ajay Bijli launched PVR Anupam (with four screens) in New Delhi's upmarket Saket in 1997, he was triggering off a pop culture revolution in India. He provided cine-goers a wholesome new experience, a trend starting of with just four screens. At present Bijli has 76 screens spread across Delhi, Mumbai, Bengaluru Bangalore and Hyderabad.

By June 2007, he would have crossed the magic figure of 100 screens when he opens the swanky x 7 seven-screen PVR Ampa centre at Ampa Centre One Mall at the junction of Nelson Manickam-Poonamalee high road in Chennai.

Much before PVR set foot in Chennai, But before PVR arrives in Chennai, the four-screen Inox at Citi Centre Mall in Radhakrishna Salai is due to open by Pongal 2007. And by 2010, Chennai and its suburbs are poised for a multiplex explosion as nearly 100 new screens are likely to be added to the existing ones. screens!

It was Sathyam Cinemas and its Managing Director Kiran Reddy who pioneered the multiplex revolution in Chennai. When Kiran took over the Sathyam Cinemas in 1999 there were only three screens, and the business was in a bad. shape. He invested heavily and refurbished the screens, started installed three new ones screens within the existing complex and totally overhauled the movie-going experience. The competitors called him crazy and said it will not work in conservative Chennai where people are price conscious. However Kiran was adamant and went ahead and made Sathyam Cinemas one of the biggest brands in cinema the business.

Suddenly people in the city came to Sathyam for the movie watching experience and became a popular hang-out for the young people. Riding piggyback on Sathyam became the hot and happening destination, thanks to the IT boom, in the city, a rise in spending power, and the habit of going out during the weekends. "going-out" spirit, Sathyam became the hot and happening destination in the city. It had also a nice mix of movie programming — the art house with popular cinema.

Today Sathyam cinemas have has the highest weekly gross collections in India from its six-screen 2912- seater multiplex. The occupancy during the weekends irrespective of the films screened is an amazing 97 per cent.

In Tamil Nadu trade, Sathyam has become a territory by itself, with the year's biggest grosser "Vetayadu Vilayadu" taking a distributors share of approximately Rs 67 lakhs!.



According to Kiran Reddy: "Today we have been able to create certain defined quality standard for our theatres for décor, comfort and programming by constant update and maintenance. Viewers should be able to feel it while parking his car, settling into their seats, using the washrooms or buying popcorn-cola."

In Tamil Nadu, most theatres outsource their concessions (Canteen), but only Reddy has his own bakery in the theatre, which makes all the eatables and has even appointed a French Chef to make the Puffs and Pastries so that the quality is maintained.

His car park is the largest in India (350 cars), but due to pressure on weekends, he has taken an adjoining area to supplement his car parking. Asked about On the secret of Sathyam's success, Kiran smiles d and says: said: "It's about choice-comfort-convenience."

So seeing the Sathyam success story it was but natural for out-station companies to set up multiplexes in and around Chennai and for the existing ones older complexes like (Devi, Sangam) to go for a total image make-over. and refurbishing.

Shanti also recently renovated and became a two-screen theatre, Anna had a face-lift and other single-screen theatres too are also planning to have more to increase the number of screens.

The four-screen Inox at City Centre mall with a seating capacity of 909 seats is due to open by Pongal, and will provide competition to Sathyam. Inox is the second largest multiplex chain in India, with 32 screens and their Chennai multiplex has a is state-of-the-art in projection, and design with plush carpeting and a canteen that sells concessions (Canteen ) like in other places selling only pure vegetarian food. eatables (We are told it is company policy!).

Says Vinod Babu, General Manager, Inox, Chennai: "Inox in Chennai will provide a whole new… movie watching experience and programming will have movies in all Indian languages, Hollywood [with] and special stress on Tamil cinema."

New malls

Meanwhile, 15 to 20 new malls are coming up in Chennai, in areas like- Egmore, Kilpauk, Woods road, Poonamalee High Road (3), 100 feet road, Vadapalani-Saligramam (3), Mint, OMR, ECR, and the suburbs.

All major players in the multiplex business like PVR, Inox, Adlabs, Shringar and Sathyam want a piece of the cake.

Ajay Bijli , Chairman and Managing Director of PVR says by the year 2010 he hopes to reach 500 screens from the present 76, and he sees a big market in the south. PVR's Bangalore and Hyderabad multiplexes have become very popular. Ajay and his brother Sanjiv feels that their new PVR at Ampa Mall in Chennai to be commissioned by June 2007 will be the "ultimate cinema experience".

Says Ampa Palaniappan : "The Ampa Centre One is a fully integrated mall at a total cost of over Rs. 50 crore… is spread over three acres with a total built up area of over six lakhs square feet. The mall [It] will boast of a hypermarket, three floors of retail, a food mall, and a 20-room boutique hotel with a bar. And the highlight will be the seven-screen PVR, with a seating capacity of 1818 seats."

Parking lots

Palaniappan adds ed that there will not be any car park problems as there is a 12-storeyed multi-level parking lot and two basement ones. parking lot.

The six-screen Mayajaal on ECR, which says it is the first multiplex in the south, is now in the process of adding three more screens. by next summer.

Says Udeep.B, CEO Mayajaal entertainment: "I think one of the best collecting multiplex outside Chennai is our complex. Now we are adding more screens including a state-of-the-art 54-seater luxurious all gold class designer screen, where corporates and individuals can hold shows of films of their choice. It will be the first ‘movie-on-demand' theatre."

The multiplex picture looks rosy. The Kalpathi family which ran the IT education and software through their flagship SSI, has entered into the entertainment sector with a chain of multiplexes in south India.

They have taken over the Royal theatre in Villivakkam and is converting it into a multiplex.

Kiran Reddy and his Sathyam Cinemas are planning to set up 29 screens at Express Estates Mall on Club House Road, off Anna Salai, Gee Gee Khusaldas gardens in Poonamalee high road and Vijay Mall in Vadapalani. They are also planning to move to smaller towns in Tamil Nadu.

Business booms

The Karunanidhi government tax exemption for Tamil films has been the biggest incentive for the multiplex boom in Chennai.

Added to that, the mall mania and real estate growth has also indirectly helped the multiplex industry to set up operations in Chennai.

By the year 2010 nearly 20 malls, most of them with multiplexes, will come up in the city as well as on the IT corridor and suburbs. Many single-screen theatres have also applied for makeovers.

Out of the 12500 odd theatres in the country, nearly 1850 are in Tamil Nadu. Leading producer and distributor Oscar Ravichandran, who controls 63 theatres in NSC ( North and South Arcot and Chengalpettu) area is planning to set up low-priced multiplexes in B and C stations in Tamil Nadu. The other multiplex majors are planning to foray into rural areas in the state, which is film crazy. This trend is going to change the way Tamil cinema is made. Just like Bollywood, films will be made to cater to the multiplex audience.

Aandavan
15th December 2006, 09:24 AM
source:
http://www.hindu.com/fr/2006/12/15/stories/2006121500730100.htm

Aandavan
15th December 2006, 09:33 AM
i am very happy with the launch of new multiplexes in chennai... aandavar movies will have the maximum reach in these places... so DASA will just rock these multiplexes....
sivaji will also get great benefit from this...

good movies like veyil will also get more appreciation...

bingleguy
15th December 2006, 09:38 AM
Andavan .... DASA multiplex la vedi vedichu paapom :-) am sure that movie is gonna rock the film industry !

bulb_mani
15th December 2006, 10:07 AM
We need more screens indeed.... good filsm that deserve some 200 days run is taken off due to frequent n many number of new film releases....

may be 2-3 multiplexes in chennai can solve this problem :P

Aandavan
15th December 2006, 10:10 AM
oh no ... my posts are edited.. :banghead: unmaya pesa vida maatraanga paa ... :evil:

bingleguy
15th December 2006, 10:11 AM
well 2/3 multiplexes nnu saadhaaranamaa solliteengale ... invest panra alavukku paisa vum jaasthi yaa irukkumae ... then cinema will become a costly affair .....
already bangalore la ellam nirayaa aayiduchu ... minimum 150 .... yabba... naan padam paakardhaye marandhutten konja naal ....

RR
15th December 2006, 10:11 AM
Aandavan,

If this topic also digresses into actor bashing, We have no choice but to lock.

Aandavan
15th December 2006, 10:12 AM
Aandavan,

If this topic also digresses into actor bashing, We have no choice but to lock. yeah .. i wont repeat that..

bulb_mani
15th December 2006, 10:14 AM
Ila bingle thaniya theatre katanunmna inum total cost adhigama irukum... adhuku multiplex with 6-7 screens katina 2 would do :P ... moreover many movies r getting released which affects even good movies

bingleguy
15th December 2006, 10:16 AM
Multiplexes are advancement of TECHNOLOGY, no doubt .... but will it affect the normal cinema trend ...

I feel that mulplx are really changing the way cinema is looked at .... earlier days, cinema was a costly affair and then in the mid days .... cinema became more cheaper coz of more movies and more theaters .... now digital stuffs have increased the factor of movies again !

so will mlpx have an impact on the existing theaters ?

Aandavan
15th December 2006, 10:16 AM
well 2/3 multiplexes nnu saadhaaranamaa solliteengale ... invest panra alavukku paisa vum jaasthi yaa irukkumae ... then cinema will become a costly affair .....
already bangalore la ellam nirayaa aayiduchu ... minimum 150 .... yabba... naan padam paakardhaye marandhutten konja naal .... yes BG ur right... but still theatres like vetri, albert, udayam, kasi will be there .... so the people can choose were to see the movies.. i wont go to a multiplex for a FDFS.....

bingleguy
15th December 2006, 10:18 AM
Ila bingle thaniya theatre katanunmna inum total cost adhigama irukum... adhuku multiplex with 6-7 screens katina 2 would do :P ... moreover many movies r getting released which affects even good movies

it involves a lot of cost mani ....
screens mattum vishayam illai ..... the stereo, the cost of digitalizing the whole cinema stuff, then investing on the furniture to fit the world standards, also a theater cannot handle more than say 170 ppl ... so lot of things ...
only venture capitalists who are new could afford ... existing theater owners ... not everybody can afford !

Aandavan
15th December 2006, 10:18 AM
Multiplexes are advancement of TECHNOLOGY, no doubt .... but will it affect the normal cinema trend ...

I feel that mulplx are really changing the way cinema is looked at .... earlier days, cinema was a costly affair and then in the mid days .... cinema became more cheaper coz of more movies and more theaters .... now digital stuffs have increased the factor of movies again !

so will mlpx have an impact on the existing theaters ? it will have little impact on theatres like udayam, kasi etc... b'cos their audience cant afford the ticket rates in multiplexes.... but also movies like anbesivam will do well in multiplexes and since the ticket rate is very high, it will make more money... so, the balance will be there...

Thirumaran
15th December 2006, 10:19 AM
well 2/3 multiplexes nnu saadhaaranamaa solliteengale ... invest panra alavukku paisa vum jaasthi yaa irukkumae ... then cinema will become a costly affair .....
already bangalore la ellam nirayaa aayiduchu ... minimum 150 .... yabba... naan padam paakardhaye marandhutten konja naal .... yes BG ur right... but still theatres like vetri, albert, udayam, kasi will be there .... so the people can choose were to see the movies.. i wont go to a multiplex for a FDFS.....

Multiplexes will make impact only in Major Cities that too among who are ready to pay more. The existing theatres wont get affected atleast for another 5 years.

Aandavan
15th December 2006, 10:20 AM
Ila bingle thaniya theatre katanunmna inum total cost adhigama irukum... adhuku multiplex with 6-7 screens katina 2 would do :P ... moreover many movies r getting released which affects even good movies

it involves a lot of cost mani ....
screens mattum vishayam illai ..... the stereo, the cost of digitalizing the whole cinema stuff, then investing on the furniture to fit the world standards, also a theater cannot handle more than say 170 ppl ... so lot of things ...
only venture capitalists who are new could afford ... existing theater owners ... not everybody can afford ! yeah, thats why have VCs... to get the investment back soon, the ticket prices willl be high around the 150 rs mark.... but these days, we pay 150 or 200 rs in a B centre theatre like vetri or vidya to watch FDFS in black.. so athukku we can watch in multiplex for the same rate with higer quality...

bingleguy
15th December 2006, 10:20 AM
well 2/3 multiplexes nnu saadhaaranamaa solliteengale ... invest panra alavukku paisa vum jaasthi yaa irukkumae ... then cinema will become a costly affair .....
already bangalore la ellam nirayaa aayiduchu ... minimum 150 .... yabba... naan padam paakardhaye marandhutten konja naal .... yes BG ur right... but still theatres like vetri, albert, udayam, kasi will be there .... so the people can choose were to see the movies.. i wont go to a multiplex for a FDFS.....

Agreed aandavan ... but when u see a movie in multiplex, i really bet u will think again about seeing a movie in normal screens :-) this is true ..... the mulpx is nothing but a private theater screen for u ..... there is a lot of difference when u see a movie in the theater and u see it on a multiplex !

n one more thing is that .... nowadays movies are taken based on the effects present in theaters ... :-) so ellamae digitalize aayiduchunna ... indha theaters will be forced to change !

bingleguy
15th December 2006, 10:22 AM
Ila bingle thaniya theatre katanunmna inum total cost adhigama irukum... adhuku multiplex with 6-7 screens katina 2 would do :P ... moreover many movies r getting released which affects even good movies

it involves a lot of cost mani ....
screens mattum vishayam illai ..... the stereo, the cost of digitalizing the whole cinema stuff, then investing on the furniture to fit the world standards, also a theater cannot handle more than say 170 ppl ... so lot of things ...
only venture capitalists who are new could afford ... existing theater owners ... not everybody can afford ! yeah, thats why have VCs... to get the investment back soon, the ticket prices willl be high around the 150 rs mark.... but these days, we pay 150 or 200 rs in a B centre theatre like vetri or vidya to watch FDFS in black.. so athukku we can watch in multiplex for the same rate with higer quality...

:-) FDFS can be only for those previleged 170 ppl .... appuram enna .... ? my concern is about existing theater owners ... who may not afford to spend more on mulpx

Aandavan
15th December 2006, 10:22 AM
well 2/3 multiplexes nnu saadhaaranamaa solliteengale ... invest panra alavukku paisa vum jaasthi yaa irukkumae ... then cinema will become a costly affair .....
already bangalore la ellam nirayaa aayiduchu ... minimum 150 .... yabba... naan padam paakardhaye marandhutten konja naal .... yes BG ur right... but still theatres like vetri, albert, udayam, kasi will be there .... so the people can choose were to see the movies.. i wont go to a multiplex for a FDFS.....

Agreed aandavan ... but when u see a movie in multiplex, i really bet u will think again about seeing a movie in normal screens :-) this is true ..... the mulpx is nothing but a private theater screen for u ..... there is a lot of difference when u see a movie in the theater and u see it on a multiplex !

n one more thing is that .... nowadays movies are taken based on the effects present in theaters ... :-) so ellamae digitalize aayiduchunna ... indha theaters will be forced to change ! let them change for the good... but inspite of changing, they have to maintain lower rates, to keep their audience within their grasps...

bingleguy
15th December 2006, 10:25 AM
ys ... that situation is not healthy ...

FDFS la dhaanga avanga margin paakiraanga ... diwali ye appo dhaan :-)

selvakumar
15th December 2006, 10:35 AM
Hey Guys !
Multiplex culture is one of the STUPID cultures I have ever seen especially after seeing some movies in PVR ! :lol:

It revolves around teen age poppers and Peter guys and girls and others who see movies just for the sake of it without knowing anything more ! :lol: and ofcourse disturbing the audience as well. This will make movies like VAllavan as big hits and that is for sure ! :lol:

Plus - I am not sure about other parts. But AS LONG AS, even software guys like me die to see FDFS in theatres like SRI BALAJI (multiple times), sivakasi theaters etc I don't think MULTIPLEXES will get major share and profit as these theatres enjoy with small amount !

One advantage is with Multiplexes - A movie like C U @ 9 can be declared as A HIT IN CHENNAI :rotfl: just with the amount in earned in a Multiplex forgetting Madurai, Kavai, Theni, Kambam, Aandi patti etc

alwarpet_andavan
15th December 2006, 10:39 AM
FDFS - Multpiplex-ai midhippom
Sittudan Selvadhendral madhippom!

selvakumar
15th December 2006, 10:40 AM
FDFS - Multpiplex-ai midhippom
Sittudan Selvadhendral madhippom!

:rotfl: :thumbsup:[/b]

Aandavan
15th December 2006, 10:49 AM
FDFS - Multpiplex-ai midhippom
Sittudan Selvadhendral madhippom! :lol:

Aandavan
15th December 2006, 10:51 AM
Hey Guys !
Multiplex culture is one of the STUPID cultures I have ever seen especially after seeing some movies in PVR ! :lol:

It revolves around teen age poppers and Peter guys and girls and others who see movies just for the sake of it without knowing anything more ! :lol: and ofcourse disturbing the audience as well. This will make movies like VAllavan as big hits and that is for sure ! :lol:

Plus - I am not sure about other parts. But AS LONG AS, even software guys like me die to see FDFS in theatres like SRI BALAJI (multiple times), sivakasi theaters etc I don't think MULTIPLEXES will get major share and profit as these theatres enjoy with small amount !

One advantage is with Multiplexes - A movie like C U @ 9 can be declared as A HIT IN CHENNAI :rotfl: just with the amount in earned in a Multiplex forgetting Madurai, Kavai, Theni, Kambam, Aandi patti etc u cant generalise... i do agree that movies like vallavan will earn more.. but let it be... u will always have a negative side for anything...

i saw VV 11 times in theatre, but only twice in a multiplex like sathyam....

kannannn
15th December 2006, 10:52 AM
One advantage is with Multiplexes - A movie like C U @ 9 can be declared as A HIT IN CHENNAI :rotfl: just with the amount in earned in a Multiplex forgetting Madurai, Kavai, Theni, Kambam, Aandi patti etc
:lol: But there is another side to the coin. Quality films made by small producers usually don't find place in big theaters. OTOH, multiplexes offer a platform to screen such films. Theatres like Satyam regularly screen world class movies that lovers of serious cinema might otherwise miss out. Kasaravalli's 'Hasina' was premiered in Chennai last year. And I was told that it received a standing ovation. It must have been a proud moment for him, when his movies are not even available on DVD's today inspite of winning several awards. I am sure a lot more people would appreciate films like Veedu if they were to be made today, all thanks to Multiplexes.

alwarpet_andavan
15th December 2006, 10:59 AM
Adding to Kannan's point, movies like Anbe Sivam did well atleast in multiplex like Satyam - generally i share Selva's views about the Peter class and like the incomparable Kamal fan Jeeva says "Naradhagana Sabha-Lion's Club-Water Bottle" crowd, but indha madhiri movies a pakkarudhukku podhuva avanga iruppanga :)

bulb_mani
15th December 2006, 11:01 AM
Yes enaku kooda varalaru sathyam paakumbodhu oru thrille ila :x

Kaasiku pona semma sound galata supera irundhichu :P

Aandavan
15th December 2006, 11:02 AM
Adding to Kannan's point, movies like Anbe Sivam did well atleast in multiplex like Satyam - generally i share Selva's views about the Peter class and like the incomparable Kamal fan Jeeva says "Naradhagana Sabha-Lion's Club-Water Bottle" crowd, but indha madhiri movies a pakkarudhukku podhuva avanga iruppanga :) :lol: :lol: yeah ...

selvakumar
15th December 2006, 11:16 AM
Yes enaku kooda varalaru sathyam paakumbodhu oru thrille ila :x
Kaasiku pona semma sound galata supera irundhichu :P

I haven't yet seen FDFS in Kasi ! since I spend most of the FDFS in Sivakasi. Let me see in future I can see any Thala movie there :)

bulb_mani
15th December 2006, 11:19 AM
Yes enaku kooda varalaru sathyam paakumbodhu oru thrille ila :x
Kaasiku pona semma sound galata supera irundhichu :P

I haven't yet seen FDFS in Kasi ! since I spend most of the FDFS in Sivakasi. Let me see in future I can see any Thala movie there :)

Selva i cant call it as thala koatai bcoz in royapuram area thala is ynbeatable... :P

Ellam oru madiriyaana fans anga :wink:

But still KAASI is :thumbsup:

leosimha
15th December 2006, 11:22 AM
Yes enaku kooda varalaru sathyam paakumbodhu oru thrille ila :x
Kaasiku pona semma sound galata supera irundhichu :P

I haven't yet seen FDFS in Kasi ! since I spend most of the FDFS in Sivakasi. Let me see in future I can see any Thala movie there :)

Selva i cant call it as thala koatai bcoz in royapuram area thala is ynbeatable... :P

Ellam oru madiriyaana fans anga :wink:

But still KAASI is :thumbsup:

in royapuram...thala is unbeatable...we all know it...

bulb_mani
15th December 2006, 11:24 AM
THALA fan base is maximum in royapuram 8-)

Aandavan
15th December 2006, 11:27 AM
THALA fan base is maximum in royapuram 8-) avanga entha theare-la padam paappaanga??

the situation of north madras theatres is very very very bad.....

i saw VV at barath(the best theatre in north chennai) ... it was stinking ... :cry:

bulb_mani
15th December 2006, 11:33 AM
THALA fan base is maximum in royapuram 8-) avanga entha theare-la padam paappaanga??

the situation of north madras theatres is very very very bad.....

i saw VV at barath(the best theatre in north chennai) ... it was stinking ... :cry:
Well said :lol:

Adhunaaladhan sonen the fans of ajith in those areas are.. :wink:

They watch it in bharath :P

Ulaganayagan
15th December 2006, 03:45 PM
The Ampa Center One is basically next street to my place..More than being happy about the mall that is coming up, I'm worried about the impending traffic chaos in an already overcrowded NMR area :(

smith
15th December 2006, 03:52 PM
-deleted-

Nerd
15th December 2006, 09:24 PM
You guys are forgetting the ladies factor. Ladies living in A centers cant go and watch movies in *local* theatres for the fear of you know who. And the teens who take their girlfriends out (they can afford a multiplex ticket) cant go to the local theatres.

I detest watching Rajini movies in multiplexes and I detest watching english/hindi movies in local theatres.

leosimha
18th January 2007, 06:51 PM
Chennai gets its first multiplex screens

Chennai, Jan 18: Chennai's movie goers will have a new and exciting location to view the latest blockbuster hits with the opening of INOX at Chennai Citi Center, Radhakrishnan Salai.


INOX is the first national multiplex chain to open in Chennai and will house four screens and 909 seats. INOX Chennai will be the 13th multiplex in the INOX chain and promises to revolutionise the movie going experience in the city.


All INOX multiplex properties are located in premium locations and symbolise excellence in design, ambience, features, safety and service.


Fitted with state-of-the-art equipment, they provide a superior cinema viewing experience comparable with the best cinemas across the world, said Alok Tandon, COO - INOX Leisure Ltd, in Chennai.


To provide the correct viewing angles, each auditorium features wall-to-wall stadium-style seating and is also equipped with reclining seats and cup-holder armrests for enhanced comfort. The auditoriums are equipped with the best in projection and acoustic systems, using the world's finest equipment and technology, Tandon said, adding that customers should be happy that the movie is seen and heard at optimum performance levels, just as the film-maker would have intended.


Tandon said, "We have pulled out all the stops to ensure that the movie goers in Chennai enjoy the top of the line INOX experience. With INOX's convenient location, easy accessibility and modem comforts, we aim to revolutionise the movie watching experience in Chennai."


The programming mix at INOX will include a mix of Hindi, English and Tamil films.


The movies that will be showcased at INOX in the opening week will be Guru, Thaamirabharani, Risk, Blood Diamond, Deja Vu, United 93 and You Me & Dupree.


In addition, INOX Chennai is equipped with a fully automated box office with computerised ticketing. For easy and convenient ticket booking INOX also offers SMS booking, home delivery and online booking of tickets.


Offering greater variety in theatre food, INOX has introduced its own 'concessions' (food) counter REFUEL, which is a self-managed unit with themed menus offering a range of flavoured popcorns, combo meals, finger food and beverages.


INOX ushers in new standards in customer delight with more than 50 young, uniformed 'Inoxians', trained in Ushering, Box office, Concessions and Housekeeping, ensuring a comfortable and pleasant experience within the complex, Tandon said.


High standards of hygiene and security within the complex complete the loop in providing world-class comfort.


As part of its expansion plans, INOX Leisure intends to spread its unique experience to movie goers across South India. Besides Chennai, the company is also planning to open multiplexes in Hyderabad, Vijayawada, and add three more properties in Bangalore, besides the existing five-screen multiplex at Garuda Mall.


INOX Chennai is a testament to the company's mission to create India's largest network of world class multiplex cinema theatres across all leading towns and cities of India and to be a leader in the Indian film exhibition industry, Tandon said.


It has a nationwide presence with 13 multiplexes and 48 screens in 12 cities making it truly national multiplex chain - Pune (Bund Garden Road), Vadodara (Race Course Circle), Kolkata (Forum, Elgin Road and City Centre, Salt Lake City), Goa (Campat Panaji), Mumbai (CR2, Nariman Point), Bangalore (Garuda Mall Magrath Road), Jaipur (Vaishali Nagar), Indore (Sapna Sangeeta Road), Darjeeling (Rink Mall), Kota (Indira Vihar), Nagpur (Wardhaman Nagar) and Chennai (Citi Center, Radhakrishnan Salai).


Winner of the 'ICICI Entertainment Retailer of the Year' Award 2005 and 'TAAL Multiplexer of the Year' 2006, INOX Leisure Ltd will continue its expansion into Mumbai (Borivali), Bharuch, Vijayawada, Lucknow, Faridabad, Jaipur, Kolkata, Hyderabad, Raipur, Bangalore, Nagpur, Jodhpur and Pune.


INOX Leisure Limited is the diversification venture of the INOX group into entertainment and is a subsidiary of Gujarat Fluorochemicals Ltd. INOX Leisure's mission is to be the leader in the cinema exhibition industry, in every aspect right from the quality and choice of cinema to the varied services offered and eventually the highest market share.


It has brought in a professional and service oriented approach to the cinema exhibition sector. With strong financial backing, impeccable track record and strong corporate ethos, INOX has established a strong presence in the cinema exhibition industry in the short span of a little over four years since the opening of its first multiplex, Tandon pointed out.


Its proposed merger with CCPL (89 Cinemas) will give INOX access to an additional nine multiplexes in West Bengal and Assam.


INOX is also in an alliance with the Pantaloon Group - a partnership that provides INOX preferential access to all real estate developments, which Pantaloon takes up for its retail chain. The properties acquired through this alliance will be in addition to the properties that INOX has locked in on its own, thus exponentially increasing its reach across India. (R Rangaraj)

Source - http://www.chennaionline.com/colnews/newsitem.asp?NEWSID={35148959-2268-47A1-9AE3-67E31120DFAC}&CATEGORYNAME=CHN

sarna_blr
18th March 2009, 09:15 AM
today's scenario........ Multipex culture atmost spoilt tamil cinema :rant: :curse:

Anban
22nd March 2009, 02:52 AM
today's scenario........ Multipex culture atmost spoilt tamil cinema :rant: :curse: why sir?